Designer: Jonathan Yurek
Client: Montezuma
Location: Columbus, Ohio, USA
Project Type: Student Project
School: Columbus College of Art and Design

This is a student created package design that talks about the history of an infamous Aztec emperor and his revenge. This student project is an innovation concept for a target audience who can withstand a little heat for when it comes to their salsa.

I created a better understanding of the Montezuma brand by discussing the rich, cultural history of Montezuma and his curse. I’ve created a package design that lets people understand the actual wrath of his curse as demonstrated by the reusable packaging all the way to the concept that Montezuma crafted the salsa himself.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1ti67uO