Designer: Jonathan Yurek
Client: Montezuma
Location: Columbus, Ohio, USA
Project Type: Student Project
School: Columbus College of Art and Design

This is a student created package design that talks about the history of an infamous Aztec emperor and his revenge. This student project is an innovation concept for a target audience who can withstand a little heat for when it comes to their salsa.

I created a better understanding of the Montezuma brand by discussing the rich, cultural history of Montezuma and his curse. I’ve created a package design that lets people understand the actual wrath of his curse as demonstrated by the reusable packaging all the way to the concept that Montezuma crafted the salsa himself.

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via Packaging of the World – Creative Package Design Gallery