Creative Agency: KBS Canada
Art Direction and Design: Adam Kereliuk
Project Type: Produced, Commercial Work
Client: Black Cellar
Packaging Contents: Wine
Packaging Substrate / Materials: Glass / Paper
Black Cellar had been an existing brand for many years, and needed a rebrand to keep pace with competitors in a crowded category. The challenge was to communicate 'craftsmanship' while looking premium. The bold and dark new design allows for mysterious narratives surrounding the 'cellar' – where its winemakers work to create unique, numbered blends. A central element in the new design is a key, which further ties into the story of the 'Black Cellar' being a place, as well as a brand.
A sharp, gothic-inspired logo, with a large red key that is a central element of the new brand.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2mI6KXV