Designer: Michal Slovák
Project Type: Produced, Commercial Work
Client: Spirit of Slovakia
Photography: Nora & Jakub Čaprnka
Location: Slovakia
Packaging Contents: Rye Spirit
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Morho is hand-malted and fermented rye spirit based on an old recipe of the brand owners grandfather.

The assignment was to make the bottle shape, logo and identity of the brand. We wanted to avoid clichés with using traditional folklore patterns so I introduced a modern take on folklore with symbolism. The bottle was to define the rye spirit as the product that is exclusive though very traditional. Its target is mainly Slovak market where it is recognised as a premium spirit alternative.

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