Creative Agency: Hired Guns Creative
Photography: Sean Fenzl
Can sleeve printers: Mossberg Beverage Marketing
Project Type: Produced, Commercial Work
Client:
Location: Nanaimo, Canada
Packaging Contents: Cider
Packaging Substrate / Materials: Aluminum, vinyl sleeves
Printing Process: Flexo

For the design of 45 North Vineyard & Winery’s new lineup of canned ciders, we used insight into their target audience to develop a concept that would resonate: we decided to approach the labels as if they were show posters for headlining acts at the same music festival. This approach would yield highly individualized products, a brand architecture more common in the world of craft beer; our experience in this market let us move forward with confidence that the lineup would hold together as a family.

With this in mind, we developed a minimal design frame, leaving room for top-to-bottom illustration interacting with large custom typography. We focused on creating fun, playful artwork, all designed to flavour, representing the style of cider either metaphorically or abstractly.

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