Creative Agency: Hired Guns Creative
Photography: Sean Fenzl
Can sleeve printers: Mossberg Beverage Marketing
Project Type: Produced, Commercial Work
Location: Nanaimo, Canada
Packaging Contents: Cider
Packaging Substrate / Materials: Aluminum, vinyl sleeves
Printing Process: Flexo
For the design of 45 North Vineyard & Winery’s new lineup of canned ciders, we used insight into their target audience to develop a concept that would resonate: we decided to approach the labels as if they were show posters for headlining acts at the same music festival. This approach would yield highly individualized products, a brand architecture more common in the world of craft beer; our experience in this market let us move forward with confidence that the lineup would hold together as a family.
With this in mind, we developed a minimal design frame, leaving room for top-to-bottom illustration interacting with large custom typography. We focused on creating fun, playful artwork, all designed to flavour, representing the style of cider either metaphorically or abstractly.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2jav0gm