Hershey’s is the largest chocolate manufacturer in the world and a beloved American institution. I chose to develop a Hershey’s product line to a more discerning audience. Chocolate is a gourmet food with fierce loyalists similar to wine and coffee. Hershey’s Origins is focused on the consumer who cares deeply about the quality of the product and also the origin and the ethics of the production process.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/tZHlvlusy3k/hersheys-origins-student-project.html