Designed by Moruba, Spain.

Dolina is a craft beer inspired by the Atapuerca archaeological deposits.

The world of archeology inspired this design that invites consumers to scratch the label and make their own discovery. Once scratched, the full image of a skull is displayed. It is a fun and interactive design that lets consumers be part of the Dolina sub-culture.

via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/eJFoW_ZRDzI/dolina.html