Designed by Neumeister, Sweden.

Liquid Industries wanted to create a ready to drink brand with an exciting design concept, able to compete with other established alcoholic beverages such as Bacardi Breezer, Xider and Smirnoff Ice. It had to make a statement on the bar shelf and attract both a female and male target group.

We created “True Sins” – a concept inspired by the Louisiana Hoodoo culture. It’s the kind of potion that you could suddenly stumble upon in a liquid store somewhere in Baton Rouge. Almost like a hidden treasure and definitely one of a kind with its home made feel, from the inside and out. True Sins is fit for any redneck as far as design goes but what’s inside is something much sweeter. This is the potion that will make your evening a bit more successful.

via Packaging of the World – Creative Package Design Gallery