Designer: Otto Kušec
Project Type: Student Project
School: University of Zagreb, Faculty of Architecture, School of design
Location: Zagreb, Croatia

Lightbulbs turn dark into light and make our sorroundings clear and easy to navigate. They are an aid, a tool which a human uses to easily navigate space, so as an object they symbolise something pure, light, good ideas, clear thoughts and a positive attitude. The packaging should convey this message.

The problem which the existing packaging creates is the buyers confusion, it overwhelms the buyer both visually and information-wise. My solution to that problem is through pictograms, which display only the neccessary information clearly and avoid the need for big blocks of text.

Additionally, eco-friendly products call for changes in packaging materials; the paper is now recycled, and the only color in print is black, used sparingly but still giving the packaging character and keeping it visually interesting.

Read more

via Packaging of the World – Creative Package Design Gallery