Written by Mark Chapman, the Sales Manager for UK based custom and bespoke packaging specialists, Project Packaging.

With Christmas just around the corner, toy makers are pulling out all the stops to ensure their toys are at the top of every child’s Christmas list.

So how are manufactures making their toys stand out on the shelves? One technique is packaging – and they’re making the exterior just as exciting as the contents.

Here are ten of the best toy packaging designs we’ve seen this year.

1. Lego – augmented reality box

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1zsIiVz