Designer: Meredith Niles
Project Type: Student Project
Location: Chicago, IL, USA

My re-brand of Tito's Handmade Vodka it intended to combine several of the brand's characteristics. It's premium, hand-crafted, and intrinsically tied to Austin. I kept clean lines, created a simple abstraction of the Texas flag as a new brand element, and featured an aerial map of the city for the craft box exterior. I kept the orange and navy brand colors, so as not too deviate to far from their current look.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1y3slsd