Creative Agency: PEMBERTON & WHITEFOORD LLP
Project Type: Produced, Commercial Work
Client: Ferrero- Kinder
Location: London, UK
Packaging Contents: Chocolate, Confectionery
Packaging Substrate / Materials: Plastic, Aluminium, Cardboard

Pemberton & Whitefoord has designed the 2017 seasonal packaging for Kinder, now the fourth largest confectionery brand in the UK.

The packaging solutions include Christmas favourites: Kinder Mini Hangable Stars, Kinder Fluffy Toy (polar bear, reindeer or racoon) with Mini Chocolates and Kinder Surprise Grotto.

P&W Partner, Adrian Whitefoord commented: “P&W has achieved great results with the seasonal Kinder range. The packaging is festive and joyful, appealing to the child in all of us. United by the iconic ‘red and white collata’ across all SKU’s, the seasonal collection has strong shelf-standout against other seasonal confectionery products.”

It is not the first time Ferrero has tapped into the personalisation trend; in 2015/16, P&W assisted with its ‘Your Nutella, Your Way’ campaign.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2k0C6YN