Designed by Pentagram partner Daniel Weil, United Kingdom / United States.

When Mothercare approached Daniel Weil for help with a new feeding range, he proposed an unusual solution. In a category dominated by engineering advances, Weil began the project with a study of parenting across the last four decades to find a human context. His research led to discovery, invention and ultimately a new baby bottle design.

via Packaging of the World – Creative Package Design Gallery