Designer: Signe Stjarnqvist
Project Type: Student Project
School: RMIT University
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina and Russell Kerr
Location: Melbourne, Australia
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Metallic Printing, Clear dry ink, digital printing

BLANK is a luxury Swedish perfumery that explores unconventional scents. ‘Naturliga Dofter’ is an exploration of three earthy aromas: Jord (dirt), Storm (storm) and Kall (cold).

Packaging is about the experience of heightened anticipation as you discover what it holds, a project exploring that concept. A gender-neutral and luxurious style of packaging combined together they explore the human senses of touch, sight and smell. A variety of special finishes compliment the Scandinavian design style, appropriate for the high-end market. This is accompanied by photographic editorial pieces that retell the fragrance’s story visually, using landscape imagery to evoke nostalgia and memories.

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via Packaging of the World – Creative Package Design Gallery