Creative Agency: Identity Works
Project Type: Produced, Commercial Work
Client: Ballerina
Location: Stockholm, Sweden

Award winning gingerbread story by Identity Works, Sweden

Gingerbread cookies are synonymous with Christmas. The problem. Everyone makes and sells them.

As on of the many vying for attention, Ballerina approached Identify Works with a simple challenge. New pack design. One that hat stands out. Something iconic.

The thinking. Simple logic. People love gingerbread, give them more of it. A gingerbread extravaganza or more specifically a Ballerina gingerbread story. One about a gingerbread man living in a gingerbread house in gingerbread town. And to dial up the Christmas spirit collaboration with artist Ann Villalba to hand bake the entire story out of clay. The result. Deliciously handcrafted pack design with more gingerbread and more impact.

The new pack design won the Packaging Design Award 2014 in the 16th of October.

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via Packaging of the World – Creative Package Design Gallery