Designed by Pearlfisher, UK and USA.

To create a distinctive look and feel for Cadbury’s festive range.

Creative strategy, packaging design.

The new design moves Cadbury’s visual expression of Christmas away from the traditional character-led aesthetic to a more fun and experiential design that uses Christmas icons in an innovative way to create stand out on-shelf and amplify the festive joy

via Packaging of the World – Creative Package Design Gallery