Creative Agency: Hart D'Lacey
Project Type: Produced, Commercial Work
Client: REN Skincare
Location: London, UK

Hart D’Lacey have designed REN Skincare’s 2014 Christmas Gift Packaging using vibrant illustrations of cranes, a symbol of longevity and good fortune throughout Asia.

Hart D’Lacey realised the symbolism of the Crane would provide a strong concept for this range of skincare Christmas gifts, representing happiness and good luck in the coming year for the gift recipient.

The imagery utilises REN’s established bold colour palette to give the gift boxes an increased prominence in a retail environment.

REN skincare are best known for their natural, innovative skincare products. Hart D’Lacey’s ongoing involvement with REN has helped build and elevate the brand through consistently and effectively connecting with their loyal worldwide customer base.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1zNwVb2