Creative Agency: grupo oxigeno
Art Director: Chantal Soulodre
Project Type: Produced, Commercial Work
Client: Manu Mery Honey
Location: Easter Island, Chile
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar and adhesive label

We recently redesigned this brand of export honey produced in Easter Island, Chile, and called Manu Meri, so we completely reconceptualized the product, the value proposition, the brand and the packaging to bring to the world all the quality and flavor of the island in its three premium honey varieties: the transparent "Vai Mahina" (Moon Water), the amber "Hetu'u Nene" (Sweet Star), and the "Ra'a Nui" (Great Sun). The front label is transparent and has a gold print. In the upper part of the cover appears a MOAI, an ancestral deity symbol of the island.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/2zMarhp