Designer: Pia Lehtinen
Project Type: Produced, Commercial Work
Client: Nordiclif Oy
Location: Helsinki, Finland
Packaging Contents: Birch Sap
Packaging Substrate / Materials: Glass bottle
Printing Process: Silver foil

Lif is a premium 100% birch sap organic drink from Finland. It is based on principles of sustainability and simplicity and uses only local suppliers. The product comes in three different, but very mild, flavors; cloudberry, cranberry and lemon balm and lingonberry and sea buckthorn leaves.

The client wanted the product design to emphasize simplicity, but still have a very strong and recognizable appearance. They also wanted us to avoid traditional images of birches, as they are very closely connected to the Finnish sauna.

I made a clean and Scandinavian look for the bottles, with a strong expression of the birch in silver foil. Together with the strong typography it says all that is needed; a pure product with just a hint of taste in each bottle.

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