Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement.
Through a partnership with the Ministry of Justice, Redemption Roasters operates a roastery and barista academy within Aylesbury Young Offenders Institute, delivering freshly roasted beans to their coffee shop in Bloomsbury and network of wholesalers and consumers.
Here Design took inspiration from this powerful story of redemption through skill-building within the inmate population in the design of the new Redemption Roasters identity, following the journey with a series of colourful graphics, symbols and illustrations.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2nGR8EK