Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Oasis Group
Location: Minsk, Belarus

The specialists of Fabula Branding restyled mineral water Akviliya for Oasis Group.

Transparent label, coniferous and deciduous forests, and mirror reflection of clouds in water – all this carries the idea of fresh and natural water with a unique four-component mineral composition from a water source with no analogues in Belarus.

Useful properties of the elements in the product contents are conveyed by vivid and bright infographics.

“Naturality” of the illustration agrees well with the transparent greenish plastic bottle and its “layer-like” shape similar to soil layers which water passes through.

The distribution of the product line is based on color: red label for carbonated water (indicator of activity), green label for still water (color of quietness).

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via Packaging of the World – Creative Package Design Gallery