Tetra Pak invited  Packaging of the World to their R&D site in Modena, Italy. 

You may be wondering what is the connection between sugar cane and Tetra Pak. Read on to discover this amazing relationship.

The POTW duo (Carroll and me) were in the Tetra Pak Innovation Lab located in Modena, Italy, to discover their latest innovations. It is one of the company’s distinctive array of research and innovation facilities.

As you may know, Tetra Pak is the world leader in carton packaging, environment is one of the cornerstones of its leadership and future ambitions. Tetra Pak has a keen focus on delivering value through sustainable products and services.

Omer Emran, Product Manager Environmental Innovation, shows us the benefits of sustainability

"In an industry first, all our packaging in Brazil will now be made with the pioneering use of bio-based low-density polyethylene (LDPE).

LDPE is a thermoplastic made from sugar cane that, when combined with paperboard, increases the content of materials from renewable sources to as much as 82%, in the case of a Brik® Aseptic 1000ml Base package. Our customers’ machinery does not need to be modified when switching to bio-based LDPE and the material has the same physical and chemical properties as its more traditional alternatives.

Following the successful adoption of our bio-based LDPE by Coca-Cola Brazil for its Del Valle juice beverages, we are extending our use of the renewable polymer layer to all 150 customers that source from Tetra Pak Brazil. This will amount to a total of more than 13 billion packs every year." – Tetra Pak

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1zIAkID