“Underground Beer Club” is a project that link the best producers of craft beer Uruguay.
To conquer a wider audience they launch a new pack with a great selection of beers, it is a combination of styles especially designed for beginners and learning about the world of craft beers.
To make this work we decided that each label must have an illustration to tell us something of the taste and the story. We believe that good beer is a time to share and discuss and our labels wanted to be part of the conversation.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/U2aK9izGbfc/underground-beer-club.html