Designer: George Probonas
Photographer: George Drakopoulos
Food Stylist: Tina Webb
Project Type: Produced, Commercial Work
Client: Barba Stathis SA
Location: Athens, Greece
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Barba Stathis, the undisputed leader in the Greek frozen vegetable sector needed a packaging design for a strategically important new line of pureed vegetables, the first such product in the market.

The design I developed focused on communicating the 100% pure vegetable nature of the product, which was essential for establishing what the product is all about. Strong graphic language was used to attract the consumer’s eye in a confident and honest manner. Finally the frozen pellets were used alongside the natural vegetables to further emphasize the purity of the new product and manage consumer expectations.

Read more

via Packaging of the World – Creative Package Design Gallery http://ift.tt/2nNPlh8