Creative Agency: Ööloom
Designers: Johan Kallas, Mihkel Virkus
Designer, illustrator: Karmen Heinmaa
Project Type: Produced, Commercial Work
Client: ööloom
Location: Tallinn, Estonia
Packaging Contents: Board game & Socks
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

What started out as a rather simple packaging project for a pair of sleeping socks turned out to be become something else entirely.

The job of a package design is to tell the story of the product right? So what better way of doing that than to make the package interactive, something you really engage with, something that makes you take your time to get to know the product and the brand. So we created a fully playable paper board game with tear off buttons and an accompanying mobile dice application to explain our brands tone of voice and the product itself. And since the package fully doubles up as a game there is no wasted material, making it a rather green solution as well!

"Quest for the lost sock" is a board game that seeks to answer a question that is as old as time. Where do lost socks go?

In this pajama party game you play as a lonely sock who is looking for its lost companion. And to find his lost mate it has to undertake an ultimate journey through a magical dream world of crazy happenings. Who ever gets to the finish first may keep the socks : )

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via Packaging of the World – Creative Package Design Gallery