Creative Agency: designON
Project Type: Produced, Commercial Work
Client: Elit Çikolata
Location: Istanbul, Turkey
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Since 1924, as one of Turkey’s most important and prestigious brands in the chocolate and dragee category, Elit has added the new “Prestige” product to its chocolate gifting portfolio.

In order to highlight the chocolate quality which is an important feature of Elit Prestige and the specific taste of the product, we have created a cocoa powder concept. We created a story as a chocolate chef sprinkling the cacao on the background as the symbol of faith in the quality of the product. We created an exclusive look and feel with simple details, photorealistic and appetite appealing product visuals, and the original typography which is unique to Prestige.

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via Packaging of the World – Creative Package Design Gallery