Designed by Oleg Safronov, Russia.

Design of packaging for meat snacks for backpackers.

Urban travelers (backpackers) are mostly young people (18-23 years), traveling with a minimum stuff.
They purpose – impressions from a trip. An important condition is the freedom of movement. Plan routes themselves. They move by public transport or hitchhiking.

Main idea:
You’re a traveler, not a tourist. Your routes are unique.

Visual metaphor:
Road signs.

via Packaging of the World – Creative Package Design Gallery