Creative Agency: Believe in
Project Type: Produced, Commercial Work
Location: UK

‘Three Kings’ Festive Chocolate Bars from Believe in

This year UK brand design studio Believe in have created a trio of limited edition festive chocolate bars to send to clients and friends. The bars are named after the original Christmas gift givers, the Three Kings, and each one is inspired by a festive recipe from a different part of the world:

Balthazar Dark
Stollen Cake from Europe
Dark chocolate with orange, raisin and almond

Melchior Milk
Candy Cane from North America
Milk chocolate with caramel and peppermint

Caspar White
Pavlova from Australasia
White chocolate with raspberry, strawberry and meringue

The luxury bars were made by hand in Cornwall using sustainably grown and ethically sourced cocoa. For the packaging, three shades of embossed Colorplan were overprinted in white ink, wrapped by hand over silver foil and completed with individually numbered top seals. The special sets of three bars have been sent in a white presentation box, enclosed with a double satin ribbon and a personalised gift card.

Creative Director Blair Thomson said:

“Everyone loves good chocolate, especially at Christmas when it’s compulsory. We enjoy sending simple pleasures to everyone who’s helped and supported us throughout the year. The entire studio gets involved, from the initial idea right through to the final production line when we put them together and mail them out.”

“The design reflects and reinforces the quality of the product inside. The type and layout are kept simple and pure, and the end result, we hope, exudes style and confidence. It reflects the kind of work we love to produce, and delivers an experience that should surpass even the biggest tin of Quality Street.”

Chocolate by Kernow Chocolate, St Eval, Cornwall Packaging created by Believe in
Papers kindly supplied by GF Smith:
Colorplan Dark Grey, Scarlet and Sapphire, Stipple embossed — 135gsm Naturalis Absolute Smooth White — 160gsm
Digital print by Kolor Skemes

Read more

via Packaging of the World – Creative Package Design Gallery