Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Location: Leeds, UK
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
When endless strings of fairy lights have been detangled and the present panic has subsided, being able to spend the holiday season with those who matter most makes the stress all the worthwhile. So this Christmas (with the spirit of togetherness in mind) Robot Food wanted to give their friends and clients a festive gift to share and celebrate with. And what better way to celebrate than with a bottle of fizz?
Never ones to follow tradition, Robot Food forwent the usual festive cues to bring a more personal touch to the bottles’ design. Each and every member of the Robot Food team was assigned a letter to design (or art direct) with the simple brief, ‘make it yours’. Individually, every bottle is a unique design that speaks to the character of its creator, but together shares a festive message from the team in an eclectic collection of taste and style.
Award-winning vineyard, Halfpenny Green were good enough to supply the team with their delicious English sparkling wine – made in the traditional ‘Champagne’ method and a true challenger to its French counterpart. The team used shrink sleeves, digitally printed by Berkshire Labels on HP Indigo presses and applied to bottles by A&S Packing on a steam shrinking line. The bottles were then taken back to Halfpenny Green where the foil tops were applied before the Robot Food team put a hand finished touch to the bottles with the ‘RF’ logo neck tag.
“We’re a team of different tastes and styles, different talents and specialities. As good as we are independently, we’re at our best when we work together. Our collection of 20 bottles has been created by 20 individuals – each letter designed by a different member of our team. Together we hope you ‘Have a Merry Christmas!”
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2yQciAq