Agency: Foodwill – The Greek food project
Country: Greece

“Melissi” is the new project designed by Foodwill for Nutrigreece – Natural Greek products.

It is a collection of honeys, all coming from small family farms all over Greece. “Melissi” means beehive and the hexagon on the product’s label has a clear reference to the bee’s honeycomb cells. Different colors of the hexagon are used to state the variety of flavors.

The gravure drawings used as a background are inspired by the unique Greek flora and also highlight each flavor.

via Packaging of the World – Creative Package Design Gallery