Creative Agency: Elevate Creative
Project Type: Produced, Commercial Work
Location: San Diego, CA, USA
When the David Bradley Chocolatier family recipe for fine chocolates began to experience a decline in sales it was decided that the package design, which had always been done in-house, needed a facelift. Elevate Creative was tasked with designing packaging that would appeal to a broader consumer base.
Elevate Creative rebranded the chocolate packaging from scratch, creating a design that is not only contemporary and fun, but also prominently displays the taste appeal of each different fine chocolate.
Within a month of the design relaunch, the product was the #1 seller in David Bradley’s stores, outselling all of the old packaging that remained on their shelves and prompting them to extend the design to their other 18 other delicious chocolate lines as well.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1r5azT3