Designer: Luisa Betancourt
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA
This sparkling water is a domestic brand originally created in 1981. The existing logo combines blue waves with bright colors to sell its natural attributes. The redesign is intended to bring a more elegant and sophisticated alternative in order to bring it into a cuisine environment and compete with brands such as San Pellegrino + Perrier.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/alSpgKccRTQ/la-croix-redesign-student-project.html